The ultimate analytics setup is now free

Collecting and analyzing customer data is critical to growing a startup. That’s why we’re giving early-stage startups Segment for free for up to two years when you join our Startup Program—along with other perks.


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Let your engineers focus on product, not integrations

Building and maintaining integrations take a lot of developer time. Segment makes it easy. Instrument your analytics once, and integrate with 300+ tools in just a few minutes.

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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One API. Cleaner code.

Our analytics API makes collecting data simple. Reduce all of your tracking code and advertising tags into a single API.

Interested in offering Segment startup credits to your portfolio, or customers?

Become a partner >

Get $25,000 in Segment credits

Segment credits

Eligible startups get $25,000 in Segment credits to use on our team plan.

$1M in free software

We’ve partnered with marketing and analytics companies like Amplitude, AWS, and Intercom to offer sweet deals on the tools startups need most.

Startup resources

We've designed resources to help you level up your data and analytics like Analytics Office Hours and Analytics Academy.

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Eligibility requirements

  • Incorporated two years ago (see FAQs for exceptions)

  • Raised no more than $5MM in total funding