Resources

Tune into our Q1 2025 Twilio Release Webinar, where we’ll unveil our latest innovations, updates, and enhancements designed to help you build more seamless, personalized, and scalable customer engagement experiences that drive real growth.

Join this live walkthrough where a Segment expert will show you exactly how to connect your first data sources and destinations—without the headaches.

We brought together industry leaders from Pura, leading smart-home fragrance company, HubSpot, and Apply Digital to share insights, real-world use cases, and strategies for leveraging customer data.

During this webinar, experts from Twilio and and a guest speaker from IDC will delve into the findings of the IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025 to understand why Customer Data Platforms (CDPs) are crucial when building transformative customer experiences and how they’re helping businesses unlock new revenue. 

From generative AI chatbots to more privacy-conscious tactics, we take a look at the most influential trends shaping the future of AdTech. 

As we kick off 2025, we’ve created an infographic highlighting the top five customer engagement trends from last year, featuring insights from companies like Allergan, Deloitte Digital, and Arduino.

We sat down with AWS to explore how leading brands are leveraging this powerful combination to drive personalized experiences at scale. The session focuses on core use cases and highlight the Linked Audiences integration with Redshift, which allows marketing teams to easily access the data in the warehouse.

In this fireside chat, Thomas Wyatt, President of Segment, and Bala Krishnan, SVP of Marketing Technology at Fidelity, explore how unified customer profiles, AI-driven personalization, and a strong data foundation are transforming customer engagement and driving business success in the age of AI.