50 Winning CDP Strategies: 

Customer data use cases to empower every team


This book covers:

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How 50 companies use reliable customer data to achieve business goals.

How brands like IBM, Bonobos, and New Relic use Segment’s CDP to improve KPIs and drive efficiencies.

How CDPs enable a customer-first, data-driven organization.

Learn how 50 teams across marketing, growth, product, engineering, analytics, and more are using CDPs to power innovation and optimize customer experiences.