Why Every Fintech Business Needs a CDP 

In just four months during 2020, 9 million customers switched from retail to digital banking. This has created a need for technology that can help businesses activate their data to offer best-in-class digital experiences. 

We put this guide together to discuss why a customer data platform may be the key ingredient for financial services & technology companies to meet these accelerating changes in consumer behavior. 


This guide will explain:

The impact of change in customer behavior

How CDPs help you collect, clean & control customer data

Why personalized digital experiences are essential

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The ROI fintech businesses are seeing from a CDP