Why every developer needs a CDP


Customer data comes to marketers from a myriad of sources.

But marketers alone often are unable to connect all the data, so they rely on their engineering colleagues to make sense of it.

With a Customer Data Platform and a single API connection, marketers can analyze their own data and let engineers get back to engineering. 


In this guide you’ll learn:

The engineering resources used to complete a marketing request

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How engineers can connect a single API in Twilio Segment so all customer data is collected in the same place

How a CDP enables marketers to collect, govern, synthesize, and activate their own data

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