The Ultimate Guide to Customer Segmentation
The value of customer segmentation can lend to everything from decreasing CAC to increasing customer loyalty all while building better, more personalized customer experiences.
In our comprehensive guide, we break down what customer segmentation is, the business value, and the six different ways you can automate segmentation using Twilio Engage.
RESOURCES
This guide explains...
- The business benefits of segmenting your audience
- Six different types of customer segmentation
- How to use Twilio Engage to automate segmentation and deliver on your marketing goals
In this report, you’ll learn...(custom copy)
The explosion of customer data
2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.
The impact of COVID-19
We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.
Predictions for the CDP market
Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.
Most popular Saas tools
We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.
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