The Ultimate Guide to Customer Retention

With the economy slowing and consumer unease growing, efficient growth and cost savings are top of mind for businesses. So it’s no surprise customer retention is taking center stage.

In this guide, we share how to avoid the rising cost of customer acquisition by focusing on retention, strategies to increase customer engagement, and real-life examples showing ROI.

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In this guide, you’ll learn...

  • How to increase customer retention  
  • Which customer metrics you should be tracking
  • How a CDP leads to increased engagement
  • Best practices with real-life examples

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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