The Fundamentals of Experimentation


Looking for breakthrough ideas in 2022? We’ve pulled together a deep dive on the fundamentals of experimentation.

Inside, you’ll learn a 10-step testing process inspired by high-performing growth leaders at companies like Shopify, Lyft, and Zendesk.

You’ll also get eight ideas for what to test next and learn from three real-life experiments run by Segment customers.


In this guide you’ll learn:

Defining key terms and different types of experiments.

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Benchmarks & results you can expect from your own
experimentation program.

Frameworks for prioritizing experiments and tips for creating an experiment roadmap.

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