The Fundamentals of Customer Engagement

How engaged are you with your customers? Do you make data-driven decisions and strive to provide a consistent experience? Can you personalize customer interactions in real time?

In this guide, we break down the three types of customer engagement, discuss key strategies and best practices to build lasting relationships, and share case studies of businesses using these fundamentals for success.


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In this report, you’ll learn...

  • How to measure and optimize performance
  • Solutions to customer engagement challenges
  • Top metrics you should be tracking
  • Best practices with real-world examples

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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