The 5 Most Important Growth Metrics: From Acquisition to Activation

By optimizing each part of the customer journey, businesses are able to better leverage their first-party data and engage customers with personalized messaging that drives growth.

This guide breaks down the five stages of the customer lifecycle and provides steps businesses can take to improve acquisition, conversion, and activation while building loyalty to increase LTV.


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In this report, you’ll learn...

  • How to  leverage each stage of the customer lifecycle
  • Ways to maximize growth by building strong customer relationships
  • How to test  marketing messages for the best ROI
  • Best practices with real-world examples from leading brands

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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