How Stylepit Increased ROAS without the Cookie 

Whether it’s GDPR, iOS 14, or the death of the third-party cookie, advertisers today face competing pressures to achieve highly-personalized retargeting while maximizing ad efficiency. Especially with Google’s latest anti-tracking announcement, it’s more important than ever for companies to harness their first-party customer data as their brand’s greatest asset.

Join Martin Brummerstedt, Data Scientist and Digital Project Manager from Stylepit to share how the digital retailer nearly doubled ROAS YoY with a first-party data strategy and Facebook Ads.

On-Demand

55 minutes

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Webinar: How to automagically identify high-intent leads

Featured Speakers

Identify intent

Identify intent signals and act on them using Segment and Madkudu

Tools

Get access to the tools Guillaume uses for predictive lead scoring 

Experimentation

Snag a sneak peek inside Drift’s 2019 growth experiments

Demo

See a live demo that ties everything together

Key takeaways

Recent consumer privacy trends and their impact on digital advertising

How Stylepit designed RFM models to unlock customer intent and LTV signals in Segment Personas

How Stylepit activated Lookalike Audiences in Facebook Ads to nearly double ROAS with first-party customer data

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How to customize your data pipeline 

Segment makes it easy to connect and manage customer data from across 300+ of the most popular tools. But now, our customers can take data integration to the next level. Join our webinar to learn how Functions, our latest product launch, empowers every team to bring new types of data into Segment and send data to new tools. You’ll see real-life examples of how you can build your own sources and destinations, as well as how you can solve common data challenges.

WEBINAR