Personalization changes everything. 

But by how much?

Discover how personalization impacts consumers’ shopping choices by age and gender, in which shopping channels they demand tailored experiences, what happens when retailers live up to these expectations, and what happens if they don’t.

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Sneak Preview: Report findings

Discover insights and answers to questions like

  1. How does personalization affect impulse purchases?
  2. What is the impact of personalization on loyalty?
  3. What channels should be improved?
  4. What is the outlook for retailers?

Percent of consumers that expect the following to happen within one hour of identifying themselves to a brand:

Get a relevant discount

Get served personalized online ads

Get personalized product recommendations on
website or app

Shoppers are generally happy with impulse purchases they didn’t originally plan to make.

Consumers satisfied with the impulse purchases they make by channel:

ONLINE CHECKOUT

EMAIL

BRICK & MORTAR

ONLINE AD

PUSH NOTIFICATION

82%

84%

84%

72%

76%

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