The State of Personalization  

 

Personalized, one-to-one marketing is now table stakes for today's digital-first businesses. 

But as consumers’ expectations rise, are businesses equipped to deliver these experiences?

To better understand how attitudes and expectations for personalization have evolved over the past year, we surveyed 3,000 businesses and consumers to gauge their views.

RESOURCES

This comprehensive report will cover:

How consumer expectations for personalized digital experiences have evolved over the past year 

Where businesses are succeeding and falling short with their personalization strategies

© Segment | Privacy | Terms

The move towards first-party data to secure consumer privacy