The State of Personalisation 

in the UK


Personalisation has entered the mainstream, and the digital shift sparked by COVID-19 has made it more important than ever.

But as consumers’ expectations rise, are businesses in the UK equipped to deliver?

To better understand how attitudes and expectations for personalisation have evolved over the past year, we surveyed 1,000 businesses and consumers in the United Kingdom to gauge their views. 


This comprehensive report will cover:

How consumer expectations for personalised digital experiences have evolved over the past year 

Where businesses in the UK are succeeding and falling short with their personalisation strategies 

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