Sign up for the Segment + HubSpot Startup Program
Learn the most powerful tools to consider alongside your Segment implementation.
Segment is your prebuilt data infrastructure. Implement it once and connect to almost 400 marketing automation, analytics, CRM and payment tools with the flip of a switch without engineering hours.
Changing tools as you add new team members or outgrow old tools is easier than ever. Implement HubSpot and test nearly any other tool in a matter of minutes.
Segment's Startup Program includes:
1. $50K in credits to use on Segment's platform each year for up to two years
2. Exclusive startup mentorship sessions and educational curricula
3. Over $1M in deals on over 40 different other tools
To qualify, you must be:
< $5M USD in funding
< 48 months since founding
Must be part of HubSpot for Startups
Acquisition
How do you plan to drive users to your site from various channels? The main categories of tools to help you achieve this include advertising, retargeting, attribution, and conversion optimization.
Activation
How do you intend to engage users early on by having them use your most important features? The categories of tools for activation include marketing automation, email, funnel analysis, heat mapping, and user session recording.
Retention
How do you entice users to come back and use your product multiple times? There are a variety of methods and each business is different. The categories that can improve this facet of your company consist of marketing automation, push notifications, customer communication, NPS surveys, and customer success.
Revenue
The ultimate conversion goal—revenue. The main categories of tools for helping convert users into sales include CRMs and ecommerce analytics.
Referral
How do you plan to leverage loyal users as marketing channels to acquire new users? There are tools dedicated to serve this function and are categorized under Referral Management.
