Your Guide to Quitting Third-Party Cookies
Businesses have come to depend on third-party cookies as the de-facto way to personalize their customer experience. But as third-party cookies gradually get phased out in the coming year, companies should prepare for alternative methods to continue personalizing their customer’s experiences.
This ebook explains what’s changing with third-party cookies, how it will affect businesses, and four opportunities to bring data collection in-house.
RESOURCES
This guide explains...
- What a cookieless world means for business
- The three different types of data collection
- Four solutions & strategies you can deploy to reduce your dependence on third-party cookies
In this report, you’ll learn...(custom copy)
The explosion of customer data
2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.
The impact of COVID-19
We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.
Predictions for the CDP market
Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.
Most popular Saas tools
We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.
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