9 personalization strategies to try in 2021

We’re collecting more first-party data than ever before—clicks, purchases, messages, payments, and more. So why is personalization still synonymous with “Hey {{first_name}}”?

Your customers deserve more than surface-level personalization. Get your personalization strategy off the ground with these tried and tested tactics.


What's covered?

Must-have tools for personalization
The tools and tech stack you need to get personalization up and running

Simple steps to get started
9 example personalization strategies you can swipe for your own use

Expert, insider advice
The one secret to getting all your personalization campaigns right...

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