The Personalization Starter Kit
GUIDE
Personalized, one-to-one marketing is no longer a luxury, but a basic expectation for today's digital-first businesses.
However as consumer expectations rapidly rise, it can be difficult for businesses to know where and how to get started.
Luckily, this personalization bundle offers three unique resources that cover the latest trends, best practices, and effective strategies when it comes to personalization.
The State of Personalization 2021
Get started with our latest report gauging how attitudes and expectations for personalization have evolved over the past year based on survey responses of 3,000 business leaders and consumers.
30 Ways to Win with Personalization
Now that you understand the latest trends, this guide features 30 different use cases and strategies to highlight how innovative companies are using customer data to deliver personalized experiences and how you can do the same.
Personalization 102: Advanced Guide to Personalization
You're ready for the advanced stuff now. Use this guide for in-depth advice on how to take your personalization efforts to the next level.
The Segment Personalization Starter Kit includes:
We'll share a copy of this guide and send you content and updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our Privacy Policy. You can update your preferences at any time.
We'll share a copy of this guide and send you content and updates about Segment’s products as we continue to build the world’s leading CDP. We use
your information according to our Privacy Policy.
You can update your preferences at any time.