The Personalization Starter Guide

What is personalization? How does customer data help to provide tailored experiences? What are the best tools to personalize customer interactions in real time?

In this guide, we break down the basics of customer personalization, discuss key strategies, and share real-world examples of businesses using these fundamentals for success.


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In this guide, you’ll learn...

  • How to get started with personalization
  • How to define your strategy 
  • The best tools for personalization 
  • Best practices with real-world examples

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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