A BOOK FROM THE SEGMENT TEAM

Segment on Customer Data uncovers everything we've learned helping thousands of teams collect, analyze, and act on billions of pieces of customer data.

This book provides actionable frameworks and strategies that you can use make data-informed decisions, create personalized user experiences, and ultimately increase customer engagement and revenue.

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Why Customer Data Matters

An introduction to customer data that makes the case for why it's so critical to providing customer-first experiences and growing your business.

CHAPTER 1

By Stephanie Evans
Customer Experience Product Lead @ Segment

CHAPTER 2

By Sudheendra Chilappagari
Product Manager @ Segment

Choosing Metrics That Matter

Defining the right metrics shouldn't be that hard, yet many teams get it wrong. This chapter provides some easy-to-follow guidelines for choosing metrics that matter.

Tracking the Right Things

Which metrics should I track and how should I go about tracking them? We answer this question an much more in this chapter.

CHAPTER 3

By Calvin French-Owen
Co-Founder and CTO @ Segment

CHAPTER 4

By Eric Kim
Solutions Architect @ Segment

Choosing the Right Tech Stack

Finding the right one can be overwhelming. We’ll help you navigate this crazy world by breaking down how vendors compare.

CHAPTER 6

By Brennan Gamwell
Engineering Product Manager @ Segment

Focus on Impact, Not Integrations

Coming soon...

Infrastructure for Customer Data

Coming soon...

CHAPTER 5

By Eric Kim
Solutions Architect @ Segment

Establishing Trust in Your Data

Coming soon...

CHAPTER 7

By Kevin White
Head of Growth Marketing @ Segment

CHAPTER 8

By Andy Schumeister
Enterprise Product Marketing Manager @ Segment

First-Party Data

Coming soon...

Unifying Customer Profiles

Coming soon...

CHAPTER 9

By Kevin Niparko
Product Manager @ Segment

CHAPTER 10

By Doug Roberge
Product Marketing @ Segment

Activating Your Audience

Coming soon...

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