Ranked the #1 CDP by IDC

Business is changing. Gone are the days of the simple in-person, one-to-one interaction — when CRM was king. 

Today’s top brands use a Customer Data Platform to collect, clean, and control their customer data. 

Join FOX, Levi's, Intuit, and 20,000 other customers and use the world’s leading CDP to give customers the experiences they expect and deserve in the 21st century. 

Check out these resources to learn more about the

#1 Customer Data Platform

What is a Customer Data Platform?

Learn more about the benefits of a CDP and why they are key to being customer-first in today’s connected age.

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The Customer Data Platform Report 2020

Customer data trends, analysis, and insights that we've summarized from talking to our thousands of customers.

The Segment Customer Data Platform 

Learn more about how Segment can help your business be customer-first.

In this IDC Marketshare report, you’ll learn:

✓ The current state of the Customer Data Platform market and activity to date
✓ A breakdown of current vendors in the Customer Data Platform space
✓ Predictions of future growth in the Customer Data Platform market

Download the IDC Marketshare report now

The CDP Buyer's Guide

Finding the right CDP for your company isn’t an easy process. This guide will help you easily identify the best CDP for your company.

Download the IDC Marketshare report now

Defining a Customer Data Platform

Get a comprehensive overview of how the customer data platform market is evolving, including  real life examples of how people are using customer data platforms.

The Customer Data Platform Report 2020

Customer data trends, analysis, and insights that we've summarized from talking to our thousands of customers.

The Segment Customer Data Platform 

Learn more about how Segment can help your business be customer-first.

Check out these resources to learn more about the #1 Customer Data Platform