Get ready before the cookie crumbles
2020 has brought about an acceleration of business initiatives to meet consumer demands in a multi-channel, digital world. Given the growing personalization and privacy expectations, companies need to take a hard look at their identity resolution strategy.
Our latest guide walks you through the common challenges and required capabilities of a successful first-party identity resolution strategy.
RESOURCES
This guide will cover:
How recent consumer privacy trends have impacted business priorities
How a successful identity resolution solution manages different customer journey challenges, from cross-device to multi-channel use cases
How a CDP enables businesses to improve marketing insights, optimize ad spend, and achieve personalization at scale
