Identity resolution: The future of identity in a cookieless world

As companies prioritize first-party data collection, it's difficult to piece the data from different tools together to understand the customer and offer personalized experiences.

That is, until identity resolution. Identity resolution stitches customer profiles together to create one single view of the customer. With one source of truth, you can provide stronger marketing campaigns and increase marketing efficiency.


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This guide covers:

  • The industry response to first-party data
  • Both defined and assumed data help understand your customer
  • How a CDP with identity resolution leads to stronger marketing efforts

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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