Twilio is ranked #1 Customer Data Platform in worldwide market share by *IDC 2021

According to IDC, global spending on customer data platforms (CDP) grew 62.3% in 2021.

This shows that brands understand that unifying first-party customer data is one of the most valuable investments in improving customer experience. Siloed customer data is now considered a competitive disadvantage, IDC says.

Read this report to learn more and dive into why *IDC has ranked Twilio the #1 CDP in worldwide market share for the third year in a row (2021, 2020, 2019).


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In this report, you’ll learn...

  • How and why the CDP market has grown and evolved
  • Worldwide CDP Revenue by region
  • Recommendations for CDP evaluation and implementation 

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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*Worldwide customer Data Platform Market shares, 2019: Calm Before the Marketing Cloud Vendor Storm, March 2020, IDC #US46130720
IDC Worldwide Customer Data Platform Market Shares, 2020 The Flight to First-Party Data Is On, and CDPs Win Big, July 2021, IDC #US48052920
IDC Worldwide Customer Data Platform Market Shares, 2021 Stellar CDP Growth Proves Value of Unified Data for CX - 2022, July 2022, IDC #US49493722

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Check out these resources to learn more about the #1 Customer Data Platform

What is a Customer Data Platform?

Learn more about the benefits of a CDP and why they are key to being customer-first in today’s connected age.

The Definitive Guide to CDPs

Customer data trends, analysis, and insights that we've summarized from talking to our thousands of customers.

The CDP Report 2022

An in-depth look into how customer data is powering our daily lives. 

The CDP Buyer's Guide

Finding the right CDP for your company isn’t an easy process. This guide will help you easily identify the best CDP for your company.