Why Businesses Are Prioritizing Customer Data Platforms

When customer data is provided as an enterprise service, the whole organization becomes more customer-centric, empathetic, and able to deliver personalized value at every touch point.

We partnered with IDC to understand what makes digital transformations successful and to better understand the value of connected, first-party data.  IDC also provides a third-party analysis of Segment for enterprises considering a CDP.


This report will help you understand:

Why connected customer data is key to building customer loyalty, advocacy, and lifetime value

The four major trends that will determine the success or failure of enterprise digital transformation

IDC’s analysis of Segment’s CDP capabilities for enterprises

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