How Segment Uses Segment: Empowering our go-to-market teams with customer data

 

At Segment, we all use Segment. 

So, for our latest guide, we decided to offer an inside look at our operations: showing how we use our own data platform to drive go-to-market strategies. You'll learn how Sales, Marketing, and Customer Success use Segment to spearhead growth, operationalize machine learning models, and personalize customer experiences. 



RESOURCES

In this guide you’ll learn:

How we drive more qualified top of funnel pipeline (e.g. better attribution). 

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How we personalize customer experiences (e.g. personalized onboarding, automatic prioritization of customer support tickets). 

How we improve sales effectiveness and conversion rates (e.g. automated MQL scoring). 

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