How Segment Uses Segment: Empowering our go-to-market teams with customer data


At Segment, we all use Segment. 

So, for our latest guide, we decided to offer an inside look at our operations: showing how we use our own data platform to drive go-to-market strategies. You'll learn how Sales, Marketing, and Customer Success use Segment to spearhead growth, operationalize machine learning models, and personalize customer experiences. 


In this guide you’ll learn:

How we drive more qualified top of funnel pipeline (e.g. better attribution). 

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How we personalize customer experiences (e.g. personalized onboarding, automatic prioritization of customer support tickets). 

How we improve sales effectiveness and conversion rates (e.g. automated MQL scoring). 

We'll share a copy of this guide and send you content and updates about Segment’s products as we continue to build the world’s leading CDP.  We use your information according to our privacy policy. You can update your preferences at any time.

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© Segment | Privacy | Terms