How Segment Uses Segment: Empowering our go-to-market teams with customer data

At Segment, we all use Segment.

So, for our latest guide, we decided to offer an inside look at our operations: showing how we use our own data platform to drive go-to-market strategies. You'll learn how Sales, Marketing, and Customer Success use Segment to spearhead growth, operationalize machine learning models, and personalize customer experiences.

RESOURCES

In this guide you’ll learn:

How we drive more qualified top of funnel pipeline (e.g. better attribution).

How we personalize customer experiences (e.g. personalized onboarding, automatic prioritization of customer support tickets).

How we improve sales effectiveness and conversion rates (e.g. automated MQL scoring).

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