What’s Your Data Strategy?

Authored by Leandro DalleMule (chief data officer at AIG) and Thomas H. Davenport (Distinguished Professor of IT at Babson College), this HBR article lays out a data strategy that will get your team years ahead of the status quo.

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What's Inside?

A new data strategy framework that will help you 1) clarify the primary purpose of your data and 2) develop a concrete data management strategy going forward

Findings from a study of a half-dozen companies where this new data strategy has been applied

A clear case on how a new data architecture can pay for itself, citing both ROI and cost-savings from real-world examples

A simple assessment tool to help you determine where your company falls on the data-strategy spectrum