The Growth Report

Exploring how data fuels high-performing growth organizations.


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This comprehensive report 
will cover:

  • The fundamentals and cutting-edge tactics of leading growth teams.
  • Where businesses are succeeding and falling short with their growth strategies.
  • The do’s and don’ts of growth experiments & the metrics you’ll need to measure their success

This comprehensive report will cover:

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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In The Growth Report, Twilio Segment sat down with industry leaders who have grown businesses from $0 to billions in revenue.

Featuring insights from companies like Shopify, Zendesk, Lyft, HubSpot, and many more, it’s a behind the scenes look at how modern growth teams operate.