The Leading Customer Data Platform
Based on 495+ G2 reviews, Segment is a top ranked CDP with 98% of users rating 4 or 5 stars, 92% customer recommendation rating, 90% ease of use score, and the largest market presence amongst all vendors.
In this report, you’ll learn...(custom copy)
The explosion of customer data
2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.
The impact of COVID-19
We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.
Predictions for the CDP market
Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.
Most popular Saas tools
We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.
We'll share a copy of this report and send you content and updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our Privacy Policy. You can update your preferences at any time.
Spring 2023 Report
“Segment is a reliable customer data platform that helped us scale. Using Segment throughout the years has saved us the time required to connect and sync data between tools. Easiness of use, perfect documentation and the ability to debug events in Segment makes it the perfect tool."
Daniel Korczynski — Head of Product, Enterprise
customer video module
Giorgi Shelia — Product Marketing
“Exceptional product, with amazing support! I've been using Segment for a while now, and the product has delivered on the core promise every single time. Segment makes data collection incredibly easy. Thus businesses can benefit from the power of data at any stage of development. Not even mentioning the power of having data from various sources under one roof.”
Read the full report to see why customers rank Segment
Star rating from 495+ G2 reviews
In this comprehensive G2 Grid® report on the CDP market, you’ll get:
✓ Detailed profiles and customer ratings of the top CDPs on G2
✓ Stack rankings of CDP vendors based on validated reviews from customers
✓ Customer scores based on ease of use, likelihood to recommend, support, and more
4 of 5
90%
Rate Segment as easy to use
92%
Of Segment customers are
likely to recommend
See why reviewers on G2 love Segment
Terje Sakariassen — Technical Project Manager
“Segment is the perfect tool for combining user data across platforms and sources, which makes it possible to very quickly start extracting value from your datasets without first having to spend a huge amount of time and resources. The ability to easily identify users across their devices and different touch points has made it possible to visualize and analyze the entire digital customer journey from A to Z.”
Seth Erdman — Product Manager
“Segment has allowed us to level up our data game across every department. Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate.”
Gilles Bertaux — CEO
“The tracking foundation for any SaaS, Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning. In essence, Segment makes everyone much more productive, tech and marketers alike.”
Interested in hearing more about how Segment can help you?
By requesting a demo you agree to Segment's Privacy Policy and you consent to receive marketing communications, including automated text messages, from Segment.
“Segment is a reliable customer data platform that helped us scale. Using Segment throughout the years has saved us the time required to connect and sync data between tools. Easiness of use, perfect documentation and the ability to debug events in Segment makes it the perfect tool."
Daniel Korczynski
Head of Product, Enterprise
Giorgi Shelia
Product Marketing
“Exceptional product, with amazing support! I've been using Segment for a while now, and the product has delivered on the core promise every single time. Segment makes data collection incredibly easy. Thus businesses can benefit from the power of data at any stage of development. Not even mentioning the power of having data from various sources under one roof.”
See why reviewers on G2 love Segment
Gilles Bertaux
CEO
“The tracking foundation for any SaaS, Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning. In essence, Segment makes everyone much more productive, tech and marketers alike.”
Seth Erdman
Product Manager
“Segment has allowed us to level up our data game across every department. Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate.”
Terje Sakariassen
Technical Project Manager
“Segment is the perfect tool for combining user data across platforms and sources, which makes it possible to very quickly start extracting value from your datasets without first having to spend a huge amount of time and resources. The ability to easily identify users across their devices and different touch points has made it possible to visualize and analyze the entire digital customer journey from A to Z.”
