The Fundamentals of User Activation

How healthy is your activation rate today? If your data reveals below-average performance, it may be time to revamp your approach. 

The truth is that if users don't experience the value of your product early in their journeys, they're likely to abandon ship. And no one likes customer churn.

In this ebook, we cover everything you need to know to grow your user activation rates, from the frameworks that will inform your strategy to the metrics you should track to understand your performance. 


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In this report, you’ll learn...

  • Frameworks to employ in your next refresh
  • Top metrics you should be tracking
  • Best practices with real-world examples
  • Expert tips from B2B SaaS growth leaders 

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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