Resources

The Fundamentals of First-Party Data

We'll share a copy of this downloadable content and send you updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.

ts-content-the-fundamentals-of-first-party-data-lp-image-exterior_10ly0pw000000000000028.png

In this report, you'll learn...

  • The difference between first-party and third-party data, including how it is collected

  • Why companies are moving away from third-party data and focusing on first-party data

  • How a CDP can turn data collection into insights and help create a marketing strategy

Your first stop to understand first-party data

First-party data is the future of digital marketing, so why are marketers still relying on third-party data?

With the deprecation of third-party cookies by 2023, businesses can't afford to put off developing their first-party data strategy.

First-party data is more accurate and builds trust with customers, and when paired with a CDP, can revolutionize your marketing strategy.