The Fundamentals of Customer Acquisition


As customer acquisition becomes more costly, the most successful strategies today involve highly personalized, omnichannel marketing based on high-quality customer data.

With a comprehensive overview of acquisition strategies, channels, and best practices, this guide will help you cut through the noise online to master the art of customer acquisition and turn prospects into customers consistently.


In this guide you’ll learn:

How to pick the most effective acquisition channels

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Best practices from the industry’s most effective growth practitioners and companies

How to calculate customer acquisition cost and measure your efforts 

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