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The Total Economic Impact™ Of Segment
FORRESTER STUDY
Through four in-depth interviews, Forrester Consulting found that Segment customers:
Realize an average ROI of 537% with a payback period of less than six months totaling $41.2M over a three-year period
Drive an average of $18.5M in incremental revenue (gross profit) and labor savings using Segment Personas for audience targeting and optimization
Save $11.6M by integrating new tools in just a few clicks rather than undertaking the previous lengthy integration process
Save $4.3M by replacing legacy customer data infrastructure with Segment
We (Segment) commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprises may realize with Segment.