The Total Economic Impact of Segment’s Customer Data Platform

This TEI identifies the cost savings and business benefits enabled by Segment’s customer data platform. Use the frameworks provided to evaluate the potential financial impact of Segment’s CDP on your organization.


In this report, you’ll learn about how Segment drove:

Improvement in email click through rates 

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Cost savings from decommissioning legacy solutions

Reduction in engineer’s time spent on data management activities

Boost in average order value

Return on ad spend

Download the study to learn more about these verified results:

  • 50% Increase in email click through rate
  • 40% increase in return on ad spend
  • 10% increase in average order value

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