The Total Economic Impact of Segment’s Customer Data Platform

This TEI identifies the cost savings and business benefits enabled by Segment’s customer data platform. Use the frameworks provided to evaluate the potential financial impact of Segment’s CDP on your organization.



RESOURCES

In this report, you’ll learn about how Segment drove:

Improvement in email click through rates 

© Segment | Privacy | Terms

Cost savings from decommissioning legacy solutions

Reduction in engineer’s time spent on data management activities

Boost in average order value

Return on ad spend

Download the study to learn more about these verified results:

  • 198% ROI
  • $2.31M NPV
  • 6 Month Payback

We'll share a copy of this report and send you content and updates about Segment’s products as we continue to build the world’s leading CDP.  We use your information according to our privacy policy. You can update your preferences at any time.