Unlock Forrester's analysis of 34 CDP Providers: 
Twilio Segment named in the large CDP vendor segment

In Forrester's 2021 Global Marketing Survey, 32% of B2C marketers cited quality of customer data as their greatest challenge to meeting their marketing goals in the next two years.

Read this report to learn how enterprises are leveraging customer data platforms to assemble robust customer profiles - and why Forrester named Twilio Segment in the large CDP vendor and data management segments.


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In this report, you’ll learn...

  • Who the 34 players in the CDP market are
  • How they differ in terms of market presence and functionality
  • Why they named Twilio Segment in the large CDP vendor and data management segments

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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