Know your Customer:
Championing the Next Era of Marketing  

Featuring: 

On-Demand

30 minutes

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Webinar: How to automagically identify high-intent leads

About this Event 

Identify intent

Identify intent signals and act on them using Segment and Madkudu

Tools

Get access to the tools Guillaume uses for predictive lead scoring 

Experimentation

Snag a sneak peek inside Drift’s 2019 growth experiments

Demo

See a live demo that ties everything together

Key takeaways

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How to customize your data pipeline 

Segment makes it easy to connect and manage customer data from across 300+ of the most popular tools. But now, our customers can take data integration to the next level. Join our webinar to learn how Functions, our latest product launch, empowers every team to bring new types of data into Segment and send data to new tools. You’ll see real-life examples of how you can build your own sources and destinations, as well as how you can solve common data challenges.

FIRESIDE CHAT 

Sara Varni
CMO

Katrina Wong
VP Marketing

In a digital-first world, innovative brands recognize the importance of knowing who their customers are and how to reach them on the right channels. But as industry standards continue to evolve and we shift away from third-party cookies, how will today's marketers be empowered to navigate these changes? 

For this ENGAGE event, Katrina Wong, VP of Marketing at Segment is joined by Sara Varni, CMO Twilio for a fireside chat where they discuss the importance of customer focused marketing, the power of first-party data and omni-channel strategies. The two companies have joined forces recently to create a better future -- where customer engagement is truly intelligent. 

Importance of customer focused marketing

Leveraging the power of first-party data

Unlocking omnichannel strategies

In their discussion, learn about: