Unlocking Custom Audiences That Convert


Inside you’ll find:

7 different audiences to target based on stage in the buying cycle, past actions, persona, etc.

15 ideas of campaigns to try to activate those audiences

Ideal user traits and actions to track and use to build custom audiences

Results from teams using similar audiences in the real world

A guide to identifying your best customers and finding more just like them

Not all target audiences are created equally.

They reach you at different stages in the buying cycle, have different needs, and make purchases at vastly different rates.

The key to unlocking conversion? Segmentation.
More specifically, knowing exactly how to segment your audience to reach customers with an irresistible offer right at the right time. This guide will show you how to do just that!

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