6 Ways to Drive Customer LTV

In today's economic environment, indefinitely ramping up user acquisition costs at a loss isn’t sustainable. Instead, companies must focus on customer retention and loyalty to continue building scalability and profitability.

Factoring in LTV can be vital in providing a greater understanding of your ideal customer as well as showcasing business health to investors and the public market.


In this report, you’ll learn...

  • How to calculate customer lifetime value (LTV)
  • Why it’s important to measure success
  • Six key strategies to drive that success across your marketing and customer engagement campaigns

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms

© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms