Digital Advertising in the Cookieless World

The rules of digital advertising are being rewritten. Both browsers and government regulators have been prioritizing user privacy, which we've seen in recent initiatives like Chrome phasing out of third-party cookies, and Apple’s iOS updates.

To adapt to this new digital advertising landscape, entire strategies need to be reworked. Our new e-book takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP. 

Overline Copy

In this guide you’ll learn...

  • What recent privacy initiatives (like phasing out third-party cookies) means for publishers, advertisers, and Ad Tech. 
  • How CDPs help businesses collect, consolidate, and activate on their first-party data (while maintaining user privacy).
  • How to leverage first-party data to power highly personalized customer experiences.

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

We'll share a copy of this guide and send you content and updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our Privacy Policy. You can update your preferences at any time.

© 2022, Inc. All rights reserved. | Privacy | Terms

© 2022, Inc. All rights reserved. | Privacy | Terms