Demystifying the single view of the customer

How to aggregate every customer touch point (web, mobile, apps, etc.) into a unified customer profile to deliver personal user experiences.

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On-demand

1 hour

What to expect?

In this webinar, Segment Identity Product Manager, Josephine Liu, will show you to get to what is largely considered the holy grail to personalization: The Single view of the Customer. We'll walk through a proven approach to connecting the dots of user identities across platforms and put a spotlight on common pitfalls to watch out for. You'll come away with a clear strategy of how to tackle identity resolution and a plan to restore trust in customer data across your organization.

Josephine Liu

Identity Product Manager

Webinar speaker:

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Webinar: Demystifying the single view of the customer

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Demo

See a live demo that ties everything together

Key takeaways

You know your core business depends

You know your core business depends

You know your core business depends

How to approach achieving a single view of the customer

Get more complete, unified user profiles across all customer touch points — web, mobile, 3rd party tools, etc.

Spot pitfalls and protect your identity graph from false positives and faulty values

Learn how to:

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