Demystifying the single view of the customer
This webinar shows you how to aggregate every customer touch point (from web to mobile, in-app and in-store) into a unified customer profile to deliver highly personalized user experiences.
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On-demand
1 hour
What to expect?
In this webinar, Segment Identity Product Manager, Josephine Liu, will show you how to get to what is largely considered the holy grail to personalization: The Single view of the Customer. We'll walk through a proven approach to connecting the dots of user identities across platforms and put a spotlight on common pitfalls to watch out for. You'll come away with a clear strategy of how to tackle identity resolution and a plan to restore trust in customer data across your organization.
Josephine Liu
Identity Product Manager
Webinar speaker:
Key takeaways
You know your core business depends
You know your core business depends
You know your core business depends
How to approach achieving a single view of the customer
Get more complete, unified user profiles across all customer touch points — web, mobile, 3rd party tools, etc.
Spot pitfalls and protect your identity graph from false positives and faulty values
Learn how to:
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