Demystifying Data Residency with Segment  

As the technology landscape evolves at pace, so too does the regulatory environment - putting data residency at top of mind for many businesses. The 2020 Schrems II ruling is a top concern for all UK and EU-based companies.

Segment has a long history of protecting personal data and helping our customers navigate new regulations. Join Arthur Viegers, AVP of Global Solutions Engineering at Segment for this in depth look into data residency and how your approach can become a competitive differentiator for your company.

On-Demand

40 minutes

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Webinar: How to automagically identify high-intent leads

Featured Speaker

Identify intent

Identify intent signals and act on them using Segment and Madkudu

Tools

Get access to the tools Guillaume uses for predictive lead scoring 

Experimentation

Snag a sneak peek inside Drift’s 2019 growth experiments

Demo

See a live demo that ties everything together

Key takeaways

Recent consumer privacy trends and their impact on digital advertising

How Stylepit designed RFM models to unlock customer intent and LTV signals in Segment Personas

How Stylepit activated Lookalike Audiences in Facebook Ads to nearly double ROAS with first-party customer data

We'll cover:

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How to customize your data pipeline 

Segment makes it easy to connect and manage customer data from across 300+ of the most popular tools. But now, our customers can take data integration to the next level. Join our webinar to learn how Functions, our latest product launch, empowers every team to bring new types of data into Segment and send data to new tools. You’ll see real-life examples of how you can build your own sources and destinations, as well as how you can solve common data challenges.

WEBINAR

In this session, we’ll cover:

What is Schrems II and what does it mean for you?

Where to start with local data ingestion, and local data storage.

Segment’s data residency roadmap and how we can help you practice good data etiquette, and navigate new regulations.