How this Farmers Insurance® brand drove deeper relationships with today’s modern consumer
On-Demand
45 minutes
DATA INNOVATORS
- Recent enterprise market trends and shift toward D2C business strategies
Innovative enterprise companies are putting their customers at the center of their engagement strategies in an effort to build more direct relationships with them. Reliable data helps deliver personalized customer experiences and new product offerings, both crucial for engaging existing customers and acquiring new ones.
Join Todd Wright, Sr. Technologist at Toggle, Farmers New Ventures to discuss how the Farmers Insurance brand transformed their technology stack to drive new revenue streams and increase LTV by focusing on today’s modern consumer.
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We'll share a recording of this webinar and send you content and updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our Privacy Policy. You can update your preferences at any time.
- How 90 years of insurance insights drove Farmers to launch Toggle — a more digitally focused, personalized and direct insurance product.
- How Toggle is using Twilio Segment to power their new modern data infrastructure to build more direct relationships with its end users, drive new revenue streams, and create a culture of innovation.
First 10 minutes
Segment intro and opportunity overview
Final 15 minutes
Q&A
Next 20 minutes
How Toggle uses Segment to create personalized experiences
SCHEDULE
Todd Wright
Sr. Technologist, Toggle, Farmers New Ventures
FEATURED SPEAKER
Steve Schuler
Director of Enterprise Product Marketing, Twilio Segment
MODERATOR
Speaker #3 Name
Speaker #3 Title
[FEATURED SPEAKER / MODERATOR]
Key takeaways