How Toggle®, a Farmers Insurance® brand speeds into new markets with connected data and tools

Backed by the financial strength, insights and experience of Farmers Insurance, Toggle® was created to tap into today’s modern consumer.

In our new Data Innovators spotlight, a spotlight on how forward thinking businesses are using customer data, you will learn how Toggle was able to innovate the business, tapping into today’s modern consumers with the right data infrastructure and digital engagement strategy to drive new revenue streams and increase LTV.


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In this report, you’ll learn...

  • How 90 years of insights drove the launch of Toggle — a more digitally focused, personalized and direct insurance product
  • How Toggle is using Twilio Segment to power its new modern data architecture
  • How Twilio Segment enabled the brand to build more direct relationships with end users, launch new products faster, drive new revenue streams, and create a culture of innovation

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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