A Data-Driven Guide to User Onboarding

User onboarding is a foundational part of the customer relationship. It can improve product adoption, strengthen retention rates, and increase overall revenue for a business. 

But what separates successful user onboarding flows from the ones that miss the mark? In our new guide, we explore the best practices for user onboarding, and how to leverage real-time customer data to drive success. 


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In this report, you’ll learn...

  • How to design a user onboarding flow.
  • The best practices for user onboarding, and what data to collect at each stage. 
  • Why user onboarding is essential for cost-effective growth.

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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