Retention: The ultimate growth strategy

Retention is the foundation of growth; without keeping your existing users, you’re always filling a leaky bucket.

Yet few businesses know how to measure customer retention, let alone combat it.

In this guide, you’ll learn how to create data-informed retention strategy, along with practical techniques you can use at all stages of the customer lifecycle.


In this guide, you’ll learn:

How to set up a retention analysis the right way

How to identify the most valuable actions in your product

How to use data track “warning signs”, and act before it’s too late

How to monitor (and solve) involuntary churn

6 proven plays for improving retention

© Segment | Privacy | Terms