Why customer identity is essential to stay ahead in a shifting digital landscape

Whether it’s GDPR, iOS 14, or the death of the third-party cookie, businesses today feel like everything they know about digital is shifting. At the same time, the pressure to deliver highly personalized experiences has never been greater.

For companies to gain consumer trust, build better customer relationships, and stay ahead, they must start with customer identity.

Listen to industry experts from Staples and IDC on why customer identity needs to be at the center of your digital strategy. Plus, hear how Segment arms you with the tools you need to take control of first-party data and protect consumer privacy.
Download now and receive a copy of IDC’s latest report, Connected Data is the Key to Continuously Improving Customer Experience.

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On-Demand

50 minutes

Aaron Carter

Sr Manager, Data Science & Analytics

Gerry Murray

Research Director, Marketing and Sales Technology

Webinar: How to automagically identify high-intent leads

Identify intent

Identify intent signals and act on them using Segment and Madkudu

Tools

Get access to the tools Guillaume uses for predictive lead scoring

Experimentation

Snag a sneak peek inside Drift’s 2019 growth experiments

Demo

See a live demo that ties everything together

Key takeaways

You know your core business depends

Learn how industry leaders have evolved their tech stacks to match the expectations of their customers

Hear Q&A with the speakers and attendees

Chat with like-minded product and growth professionals in Austin

Join us live to:

Aaron Carter

Sr Manager, Data Science & Analytics

Featured Speakers

Hosted by:

Why companies must start with customer identity to gain consumer trust, build better customer relationships, and stay ahead

How to manage customer data to deliver the right experiences to users

How Segment’s newest products, from local data ingest and storage to first-party advertising integrations, can help companies take control of their data and protect consumer privacy

Power advance analytics and data science with raw Segment data

Optimize time and cost with more advanced uses of customer data

Build the foundation for machine learning and AI investments

Webinar speakers:

Gerry Murray

Research Director, Marketing and Sales Technology

This webinar will explore: