How Top Brands from IBM to PepsiCo Use Data to Strengthen Customer Relationships
Want to learn how IBM, PepsiCo, Aetna, OkCupid, and The New York Times connect with their audiences to drive greater customer engagement?
In this guide, we share the tactics these and other top brands use to increase customer engagement, as well as outline key takeaways for building stronger relationships.
RESOURCES
In this report, you’ll learn...
- Why Bloomingdale’s combines qualitative and quantitative data
- The reason STANLEY Security focuses on user-centered design
- How Faire builds brand loyalty through customer engagement
- Why The NYT focuses on stronger data foundations
In this report, you’ll learn...(custom copy)
The explosion of customer data
2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.
The impact of COVID-19
We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.
Predictions for the CDP market
Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.
Most popular Saas tools
We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.
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