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This comprehensive report will cover...

  • The continued explosion of customer data 
  • The fastest growing SaaS tools of 2021
  • The impact of privacy regulations across the globe
  • How tech stacks have evolved over the past year
  • Predictions for the CDP market 

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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Welcome to the third annual Customer Data Platform report, an in-depth look into how customer data is powering our daily lives.

By examining over 10 trillion API calls from the Segment platform, we'll share the major consumer and business trends we've observed over the past 12 months.

The Customer Data Platform Report 2022